Purpose-driven content studio
We turn complicated, high-stakes ideas into stories and complete content systems that make people care, then act.
Selected work
What the work must do
More than customers, donors, subscribers or voters. We turn people into fans.
Content with a job to do
The complete solution
A video buried in the wrong plan is still buried. We connect the strategy, message, production and distribution from the start.
We define what people should feel, understand and do before a camera turns on or a post goes live.
Hooks, pacing and real human stakes work together, from a six-second social ad to a long-form documentary.
The story becomes a complete system across the channels that can turn attention into measurable action.
Bring us the jargon, policy, technical detail or unattractive information. We will find the human conflict and the clear next step.
Community Associations
Community associations make big decisions involving buildings, money, safety, property values and people's homes. The companies that earn their business need more than visibility. They need credibility.
Heart & Mind builds that credibility for companies across the community association industry through content designed to educate, inform and drive revenue.
Build trust before you ask for the sale
Expert insight, industry commentary, thought leadership, podcasts and content that positions your people as trusted voices in their field.
Guides, explainers, interviews, articles and videos that turn complicated subjects into useful information people actually understand.
Projects, people, problems, solutions and real-world results told through cinematic, human stories that make companies memorable.
Selected industry work
Distinctive content systems that turn expertise into education, authority and a reason to act.
Ongoing collaboration across content and lead-generation campaigns, built to make practical expertise visible.
View project
A clearer authority platform connecting trusted legal education to the people who need it.
View projectTraditional advertising
When the audience already understands the problem, a focused, well-produced ad can turn attention into action.
Condo Craze & HOAs / The ecosystem
Sometimes we don't just market within an industry. We build the platform that connects it. Condo Craze & HOAs was built to educate and empower Florida's condo and HOA community first. That audience creates trust—and trust creates opportunities for the attorneys, professionals and sponsors supporting it.
Podcast production / Live specialty
Heart & Mind creates video-first podcast programs designed to educate, grow loyal audiences and turn earned trust into qualified leads, from strategy and format development through live production, cinematic storytelling and distribution.
It creates value for everyone: viewers gain useful insight, guests build credibility, sponsors earn meaningful exposure and the brand becomes the authority people come back to.
Thousands watch each week as dense legal, financial and building issues become useful conversations for owners, board members and community professionals. Live participation, expert insight and cinematic storytelling turn a technical subject into a trusted media platform.
Affinity takes the format beyond a conventional interview. Real discussion is paired with cinematic storytelling that helps viewers visualize the challenges communities face, while an insight-driven conversation gives board members and managers practical ways to move forward.
Different audiences and platforms. One standard: earn attention and give it somewhere useful to go.
Purpose-driven documentary
Hospitality brand story
Real-moment social content
Technical storytelling + website
Technology / Ross Video case studies
Selected work led by Robert Lisman during his tenure as Creative Director at Ross Video—turning complex broadcast systems into cinematic, customer-centered stories.
Creative direction · Story development · ProductionRoss Video / We See You / 00:54
Created for the unveiling of Ross Video’s Ultrix FR12, We See You is equal parts brand anthem, manifesto and ad. It makes the brand feel different by making the people behind the technology—not the product—the heroes.
Creative direction + edit / Robert LismanSafety-first storytelling
Studio production case study
Production at stadium scale
Politics / Heart & Mind Creative presents
Do not run a campaign. Move people.
Independent, full-campaign strategy and production for candidates who need voters to understand what is at stake.
Strategy, email, video, direct mail, websites, social and rapid-response creative under one message.
Policy films, candidate profiles, issue content and attack ads built to hold attention and clarify the stakes.
Creative, placement and iteration across native social, paid digital and television.
Surfside, Florida / Public service
Gerardo Vildostegui—a Yale graduate and law professor—and Andrea Travani—a civil engineer—combined their hearts and minds to make Surfside, Florida, a better place.
Robert Lisman / What I believe
Great content does not just grab attention. It tells a story and makes an impact. The best stories are not manufactured. They are uncovered.
The best stories are not manufactured. They are uncovered. Honesty gives the work weight and makes it last.
Safe work disappears. We challenge the obvious, creatively and strategically, until the idea feels unmistakable.
If it does not make people feel something, it is more noise. Emotion gives the next action a reason.
Every frame, every word and every decision should deepen the story and move the audience somewhere useful.
Make it honest.
Make it felt.
Make it move.
Founder / Creative DirectorWhy Heart & Mind
Heart & Mind was founded by Robert Lisman around a simple idea: bring the right creative minds together to do work that matters.
We're a collaborative team of creatives who bring our hearts, minds, and individual expertise to every project. Our extended creative network includes collaborators like Jerry Stifelman of Fight Bullshit Create Truth, along with experienced videographers and editors, website developers, graphic designers, strategists, and digital marketing specialists, including VMG7.
Rather than trying to be everything under one roof, Heart & Mind brings together the right talent for the right challenge, building teams around the work and what it takes to make it effective.
Have a goal worth moving people toward?
Tell us what needs to change, who needs to care and what success looks like. We will start there.
Schedule a strategy call
