The challenge
A local campaign site has to make the candidate personally credible while giving real substance to the issues, all without burying the action paths.
Strategy call Project09 / 09
Elected commissioner / Community-first campaign
Andrea Travani
Turn a personal service story into a winning campaign for Surfside.
Andrea Travani won election to the Surfside Town Commission with a community-first campaign built around personal service, practical priorities and a clear invitation to participate.
Elected commissionerVotesCommunity support
The thinking behind the work
The work makes more sense when you know what it had to do.
The approach
The experience connects a story of community service with a practical platform, multilingual access, blog content and simple ways to get involved.
The result
Andrea won and now serves as a Surfside commissioner alongside Gerardo Vildostegui.
See the deliverables
Now see the work.
The strategy matters. So does the thing people actually watched, visited or acted on.
Next project
Education platform / Complete content programCondo Craze & HOAs→Have a story that needs to move people?