The challenge
The re-election campaign was outspent by thousands of dollars in a noisy local race. Every piece needed to make the commissioner’s record, priorities and contrast unmistakable without losing message discipline.
Strategy call Project05 / 09
Two-time elected commissioner / Full campaign system
Gerardo for Surfside
Outspent by thousands. Re-elected because the record cut through.
Gerardo Vildostegui is now a two-time elected Surfside commissioner. Despite being outspent by thousands of dollars, a focused campaign cut through the noise and voters approved his track record with a second term.
Two election winsRe-electionMessage clarity
The thinking behind the work
The work makes more sense when you know what it had to do.
The approach
We connected the candidate story, record in office, policy positions and calls to action under one message. Video, web, email, signs, social and direct mail each did a different job while reinforcing the same case for re-election.
The result
Gerardo won again. Surfside voters approved his track record, making him a two-time elected commissioner despite the spending gap.
See the deliverables
Now see the work.
The strategy matters. So does the thing people actually watched, visited or acted on.
Next project
Technical storytelling / WebsiteProximaVision Aerospace→Have a story that needs to move people?