Strategy call Hospitality rebrand / Social-first content
Document the transformation, then make the new brand feel real.
A social-first video program following the transformation of the well-known Newport Beachside Hotel & Resort into The Sunny, built around real moments instead of manufactured hospitality content.
The thinking behind the work
The Newport was a familiar Sunny Isles landmark with decades of memory attached to it. The rebrand needed to feel fresh without pretending the property had no past, and the audience needed to see the change unfold rather than simply be told it happened.
We documented the progression and focused on real people, real details and real moments across the property. Short vertical stories were designed for the way people actually discover hotels on social media, with immediate hooks, natural energy and a clear sense of place.
An evolving library of social-first films that made the transformation visible, introduced the refreshed brand and gave The Sunny an authentic stream of content built for awareness, engagement and bookings.
See the deliverables
The strategy matters. So does the thing people actually watched, visited or acted on.
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Two-time elected commissioner / Full campaign systemGerardo for Surfside→Have a story that needs to move people?