Education
Where do you stand?
Policy explainers and vision films let a candidate take one issue at a time. What would you change? What would it cost? What would residents see in the first year? We help you answer in your own words.
Public Servant / Political campaigns
Give voters a reason to believe you.
Why are you running? What have you done? What would change if you won? We build the strategy, make the films and put your answers in front of voters, from the launch through Election Day.
Campaign strategy & content
Three questions shape the campaign.
Before the first shoot, we sit down with the candidate, examine the record and talk through the hard questions. That work shapes the campaign identity, core message and a production calendar built around the race.
Storytelling
Who are you when the camera follows you?
Candidate profiles, campaign-trail stories and day-in-the-life films put voters in the room. A conversation on a doorstep can tell people more about how you listen than a speech ever could.
Authority
What have you done?
For an incumbent, we document votes, decisions and results. For a first-time candidate, we show a business you built, a project you led or a community problem you solved, then connect that experience to the job you’re asking voters to give you.
Accountability films
On the
Record.
When a promise and a vote tell different stories, show both.
We research the person or issue, trace the timeline through meeting footage, votes, filings and interviews, and check each material claim against its source. We put the date and the relevant excerpt on screen so viewers can see what supports the story.
Then we make the film. A pause at a public meeting, the sound in the room, a cut from a promise to the decision that followed. The edit helps people understand what happened, who felt the consequences and why it matters.
Campaign work / Surfside, Florida
A first campaign. A case for re-election.
Robert Lisman ran winning campaigns for two Surfside commissioners. Each needed to answer a different question.
Candidate introduction
Andrea Travani
How does a civil engineer’s experience translate into town leadership? The campaign connected Andrea’s work and community service to the decisions he wanted to make as commissioner. Surfside voters elected him in 2026.
See Andrea’s campaign
Record in office
Gerardo Vildostegui
Gerardo’s first campaign introduced him to voters. His second gave them a record to judge. We carried that story through film, web, mail and social. Voters returned him to the commission in 2026.
See Gerardo’s campaignsMedia planning & distribution
From the TV spot to the text message.
We plan the media buy and handle placement across broadcast and cable TV, streaming TV and paid social. Organic posts, campaign websites, email and opt-in texting give voters a direct path to the full story.
A 30-second broadcast spot, a vertical cut with captions and a text linking to the supporting documents each do a different job. We produce the versions, schedule delivery and track what voters watch, share and act on.
Creative partners
Robert Lisman &
Jerry Stifelman
Robert is the founder of Heart & Mind Creative and a former creative director at Ross Video. His 20-plus years in broadcast production and post-production include work on Primestream’s Technology & Engineering Emmy-winning remote editing technology.
Jerry is a brand strategist, writer and creative director whose work includes PUMA, Reebok and Guinness. Together, Robert and Jerry lead brand strategy, core messaging and crisis communications, with political advisers who bring decades of experience.