Before an incident
Agree on who confirms the facts, who approves an update and who speaks. Prepare message templates, contact lists and a rehearsal for the people who will be on camera.
Municipal government communications
What does this mean for my block?
That’s what residents want to know when a town approves a budget, digs up a road or calls a press conference. We help cities and towns answer through public relations, video and live briefings.
Public relations & content
A communications partner for City Hall.
We work alongside your manager, communications director and department heads. Your team knows the decisions. We help explain who they affect, what happens next and where residents can ask questions.
Town identity, mission and messaging
We interview staff, residents and local leaders to define what makes your town distinct. Whether you need a new identity or a refresh, we turn that work into a mission, a vision, a visual identity and a style guide every department can use.
Press office and elected official briefings
We write and distribute releases, prepare speeches and briefing notes, maintain local media contacts, pitch stories and help your team answer reporters. For a press conference, we prepare the speaker, produce the live feed and deliver clips that newsrooms can air.
Policy videos and public service announcements
We turn ordinances, budgets and capital projects into plain-language videos, public service announcements and resident FAQs. We also produce State of the Town films, event photography, aerial footage and stories about local businesses, culture and tourism.
Resident outreach and two-way communication
We manage an editorial calendar across your website, newsletter, social channels and opt-in texts residents can reply to. We adapt material for different languages, caption video, and coordinate paid placement and social media guidelines with your staff.
Listening, research and reporting
We track resident questions, local TV and radio coverage, email response and video engagement. When a town needs to hear from a wider cross-section of residents, we can field a survey and build a dashboard showing what people understand and where questions remain.
Crisis management
When the first questions come in.
A water main breaks during school pickup. Families need to know which streets are closed. Reporters want someone on camera. We help your team give both a verified answer and a time for the next update.
During the response
Draft the first statement with staff, brief elected officials, run the press conference and coordinate updates across the town website, social channels, text and local media.
Through recovery
Publish service-restoration updates, answer the questions residents keep asking and review the response with your team while the details are fresh.
Municipal podcasts & studios
Give residents a direct line to the people doing the work.
Put a public works director at the microphone with a map and a resident’s question. In ten minutes, they can explain why a street floods, what the town is fixing and when crews arrive.
We design and equip municipal podcast studios, train staff, book guests and produce live or recorded video podcasts. Each episode can become captioned clips, an audio feed and a short newsletter residents can forward.
Public education in practice
Condo Craze & HOAs
Robert produces the weekly live show where attorney Eric M. Glazer takes Floridians’ questions about their homes and associations.
Explore the show
Creative partners
Robert Lisman &
Jerry Stifelman
Heart & Mind founder Robert Lisman brings more than 20 years in broadcast production and post-production. At Primestream, he contributed to cloud-based remote editing and project management recognized with a Technology & Engineering Emmy Award.
Jerry is a brand strategist, writer and creative director whose work includes PUMA, Reebok and Guinness. Together, Robert and Jerry lead brand strategy, core messaging and crisis communications, with political advisers who bring decades of experience.