The challenge
Charity content can describe a mission without helping people feel it. The story needed to move beyond the event schedule and reveal why the experience matters.
Strategy call Project02 / 09
Official video agency since 2019 / Purpose-driven documentary
Best Buddies Challenge
Put people first, so the mission becomes personal.
Heart & Mind has served as the official video agency for Best Buddies Challenge events since 2019, creating documentary-style stories that make inclusion tangible and give participation, awareness and support a human reason.
DonationsParticipationAwareness
The thinking behind the work
The work makes more sense when you know what it had to do.
The approach
As the official video agency for Best Buddies Challenge events since 2019, we center real people, relationships and event energy. Interviews and observational footage let the audience experience the mission instead of hearing a list of claims.
The result
An ongoing library of purpose-driven films built to support participation, donations and long-term affinity for the mission.
See the deliverables
Now see the work.
The strategy matters. So does the thing people actually watched, visited or acted on.
Featured filmWatch the Best Buddies Challenge documentary
Challenge filmsThree cities. One mission.
AspenBest Buddies Challenge — Aspen
New YorkBest Buddies Challenge — New York
MiamiBest Buddies Challenge — Miami
Next project
Hospitality brand storyThe Tony Hotel→Have a story that needs to move people?